Abstract writing
Date: 2015-10-07; view: 550.
Write a company profile for Apple, using the notes below.
Writing
Name of company: Apple Computer, Inc.
Established: 1976
Headquarter: Cupertino, California, USA
Chairman: after the death of Steve Jobs, Tim Cook
Statistic: annual sales $ 100 billion
Incorporated: 1977
Employees: 50, 000
Business activities: Apple designs, manufactures and markets personal computers, software, concentrating on lower-cost uniquely designed computers such as iMac and Power Macintosh models.
Main markets: Apple operates retail stores in ten countries. It is the largest publicly traded company in the world
Company Perspectives: Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.
Read the text about 3M: An American star in Europe and write an abstract to it. Use clichés given in appendix.
3M is the epitome of all that is best in corporate America. To stay on top the company must export its virtues to Europe.
Whenever lists of America's brightest and best are compiled 3M is guaranteed to feature.
3M was born early this century as Minnesota Mining & Manufacturing. The mining soon ceased when the company's founders failed to dig up the corundum they had hoped to discover. So they turned to trading in sandpaper, a product that uses the abrasive corundum. From the beginning the company was forced to innovate or die.
Today 3M's headquarters and many of its laboratories are in St Paul, Minnesota. Most of its customers are other industrial concerns. Its 60,000 products range from medical-imaging equipment to Scotch tape to abrasives for the car industry. With that unpromising background, how has the company been so successful?
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