Exercises

Date: 2015-10-07; view: 422.

1. Translate into Russian:

to take advantage of smth

to be (under)developed in franchising

to make retail sales through franchising

to achieve international development

to be well established in…

to form a joint venture

to be on the up and up

to put up capital

2. Explain:

franchising

franchiser

franchisee

franchising format

franchise agreement

franchise fee (front end)

management services fee (royalty)

advertising fee

operations manual

annual turnover

a boom

cross-border franchising

to grant master licences

local market expertise

to lead way in franchising in Europe

to bring franchising to a wider public

3. Find synonyms of the following expressions in the text and explain their meaning:

to prepare an onslaught on European markets

to use as a launch pad for expansion into Europe

trade barriers

to do business

4. Complete the sentences:

1. Franchising may be defined as…
2. In order to reach a franchise agreement…
3. Over the next few years as trade barriers disappear…
4. Many companies aspire to achieve international development through…
5. Only 10 per cent of retail sales are currently made through franchised outlets because…
6. A number of companies are preparing an onslaught on European markets…
7. The UK is used as the launch pad for European expansion…
8. Since franchising is already well established in the UK…
9. To manage his own business a franchisee needs…
10. Retailing is considered to be the biggest cross-border growth area.