DEMOGRAPHIC
Date: 2015-10-07; view: 509.
PRIMARY ESTIMATION
| Factors | Explanation | Opportunity/Threat |
| Very low growth rate of Italian population. | In the 2012 the average rate of new births for each woman is estimated near 1,4. | Threat of a negative impact on future growth of sales, in consideration of the fact Italy represents nearly one third of total revenues. |
| According to ISTAT (national organism which produces several statistical data about Italy), the growth rate of Italian population is nowadays one of the lower in the world. In order to maintain the equilibrium between births and deaths for each woman existing in the country should be an average of 2,1 new births. | ||
| Increase in numbers of old people in Italy. | Due to the low growth of new births and because of an increase in life expectation, the number of people over 65 years old is increasing in Italy. | Opportunity of a positive impact on sales, due to the fact the Tod's strategy is to deliver a luxury product, which is characterized by several confortable features. |
| According to ISTAT, Italian people with more than 65 years old have increased of nearly 100.000 units, and nowadays, old people represent one fifth of the total Italian population. | ||
| Slowing down of the growth rate of the European population. | Due to the financial crisis, there has been an inversion in trend of the positive growth rate of the European population. | Threat of a negative impact on future growth of sales, in consideration of the fact that Europe represents more than half of total revenues. |
| According to the Max Planck Institute for Demographic Research (MPIDR) in Rostock (Germany), due to the uncertainty linked to the financial crisis, and to the increase in unemployment, there is in act an inversion in trend in the positive growth rate of the European population. | ||
| Expected increase in the growth rate of the China population. | Because of the new measures of the Chinese Government, there will be a lower pressure in containing births. | Opportunity of an increase market in the geographical area in which Tod's is opening a lot of new DOS. |
| Due to the inversion in trend of the growth rate of the China population, which becomes close to 1, the Chinese National government has adopted new rules, which reduce pressure in containing new births. | ||
| Negative growth rate of the population in Ukraine. | Ukraine occupies the position number 226 in the population growth rate. | Threat of a low level of sales in the long term. |
| According to official estimation data, the Ukrainian population growth rate in 2014 is -0,64%. |
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