TECHNOLOGICAL
Date: 2015-10-07; view: 453.
SOCIO-CULTURAL
PRIMARY ESTIMATION
| Factors | Explanation | Opportunity/Threat |
| Increase in patriotic national sentiments in Europe. | Increment of people, who start to consume their national product for patriotic purpose. | Threat of a negative impact on future exports, in consideration of the fact foreign markets represent nearly two third of total revenues. |
| Germany, France. | ||
| Increase in attention about environment issues. | Some national and international movements are pressing public opinion about a more attention on environment issues. | Threat of more investments to make the production process more eco-compatible. |
| Solar plants, eolic plants, saving in energy consumes. |
PRIMARY ESTIMATION
| Factors | Explanation | Opportunity/Threat |
| Increment of communication band and increase in the coverage of wifi areas. | The development of new technology has made cheaper the use of devices, and different software for communications. | Opportunity of reduction in costs and increasing in efficiency. |
| 3G introduction in Ukraine, Wifi. | ||
| Diffusion of software applicative and increment in use by people of social platforms. | There is a major attention by people for social networks, and other applicative, which allow to interact at a global level by using the web. | Opportunity of a new cheaper means of promotion and communication. |
| Skype, Facebook, Linkedin, Vkontakte for Ukraine |
| Factor | Estimation (0-10) | Way to solve or change the problem | Demand or Supply impact |
| Possibility of a future political activity of the CEO. | -8 | Removing the CEO from any role in the company, in the case of a future political activity. | Demand |
| Middle East instability. | -6 | Develop sales in other geographical markets, like South America and Far East. | Demand |
| Transatlantic Trade and Investment Partnership. | +3 | Intensification of business in the North America. | (Supply)/ Demand |
| Russia embargo. | -6 | Develop sales in other geographical markets, like South America and Far East. | Demand |
| Increase in corporate taxation in Italy and in the main European countries. | -7 | Increase in product price; delocalization (only in part) of activities. | (Demand) |
| Euro depreciation against dollar and the other main currencies. | +8 | Increase in export and intensification of marketing activities in the North America. | Demand |
| Zero economic growth in European area. | -6 | Develop sales in other geographical markets, like South America and Far East. | Demand |
| Increasing in competition in the luxury arena. | -6 | Increase the value of the brand with activities like the Colosseum sponsorship. | Demand |
| Very low growth rate of Italian population. | -7 | Increase in international activities. | Demand |
| Increase in numbers of old people in Italy. | +6 | Major focus on the segment over 40 years old. | Demand |
| Slowing down of the growth rate of the European population. | -6 | Develop sales in other geographical markets, like South America and Far East. | Demand |
| Expected increase in the growth rate of the China population. | +9 | Increase in investments in China, by continuing to open new DOS. | Demand |
| Increase in patriotic national sentiments in Europe. | -5 | Make the brand more international. | Demand |
| Increase in attention about environment issues. | -5 | Introduce new project about sustainability. | Supply |
| Increment of communication band and increase in the coverage of wifi areas. | +6 | Improve the utilization of these devices and software in the company. | Supply |
| Diffusion of software applicative and increment in use by people of social platforms. | +8 | Use this new means of communication to strength the loyalty to its brands. | Demand |
| Political Instability in Ukraine. | -9 | Focus sales on Kiev district. | Demand |
| Negative growth rate of the population in Ukraine. | -7 | Develop sales also in other countries. | Demand |
| Reduction in custom duties for luxury brand sold in China. | +10 | Focus in sales in China | Demand |
| SUB-TOTAL | -29 | - | Demand |
| SUB-TOTAL | - | Supply |
| TOTAL | -28 | - | - |
| FACTOR | ASSESMENT CRITERIA | ASSESMENT | ||
| LOW (0-3,3) | MEDIUM (3,4-6,6) | HIGH (6,7-10) | ||
| Future political activity of the CEO | Only some public statements | More concrete activities (registration of symbols) | Foundation of a political party | |
| Middle East instability | Disorders in the area | Growth of area occupied by ISIS | European and US troops on the field | |
| Russia Embargo | Until 6 months | Until one year | More than 1 year | |
| Increase in total corporate taxation in Italy | Less than 35% | Between 35-40% | More than 40% | 7,5 |
| Euro depreciation against dollar and the other main currencies | FX > 1,3 | 1,3 > FX > 1,1 | 1,1 > FX | |
| Low EU economic growth | GDP growth > 2 | 2 > GDP growth > 1 | GDP growth > 1 | |
| Low growth rate of Italian population | growth > 2 | 2 > growth > 1,5 | growth < 1,5 | |
| Increase in numbers of over 65 years hold people in Italy | Less than 10% | Between 10% and 20% | More than 20% | |
| Negative trend of the growth rate of the European population | Close to 0 growth rate | Slightly negative rate (less than 0,25%) | Strong negative rate (more than 0,25%) | |
| Expected increase in the growth rate of the China population | growth < 1,5 | 2 > growth > 1,5 | growth > 2 | |
| Increase in patriotic national sentiments in Europe | Demonstrations of radical political parties | Increase in support of radical political parties | Radical political parties on government | |
| Increase in attention about environment issues | Increase in concern about environment | Demonstrations of organizations about environment topics | Implement of new rules about environment | |
| Increase in the coverage of Wi-Fi zones | Free Wi-Fi on public places of main cities | Free Wi-Fi on public places of main urban areas | Free Wi-Fi on public places | 6,5 |
| Diffusion of software related to the social networking | Each person is enrolled in at least one social network | Each person is enrolled in more than one and less than three social networks | Each person is enrolled in more than three social networks |
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