Ex.3. Find the English equivalents in the text.

Date: 2015-10-07; view: 477.

Ex.2. Read the text and decide whether the following statements are true (T) or false (F). Correct the false statements.

EXERCISES

Ex.1. Answer the questions:

1. What is marketing?

2. What are the main marketing orientations?

3. What are the main functions of marketing?

4. Why selling is the last function of marketing?

5. What types of marketing do you know?

1. The marketing orientation evolved from the production orientation, the product orientation and the selling orientation.

2. Selling is the first function of marketing.

3. Marketing is everything you do to place your product or service in the hands of potential customers.

4. Event marketing is a promotional strategy that uses the Web and email to drive direct sales via electronic commerce.

5. A sales orientation entails simply selling an already existing product and using promotion techniques to attain the highest sales possible.

6. Nowadays most firms use a production orientation.

7. Marketing blends art and applied science.

8. If you price your product too high, you might get new customers.

9. Internet – marketing use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails.

10. Market research is about gathering information concerning your target customers.

Аналіз кон'юнктури ринку; поведінка споживача; сегментація ринку; ціноутворення; проводити дослідження ринку; зв'язки з громадськістю; моделі економічного реагування; стимулювання збуту; еволюціонувати від (розвиватися); зосереджуватися на чомусь; розподіл; у поєднанні з; досягати чогось; спроба; утримувати споживачів; повторні продажі; з вуст у вуста; тематична діяльність; маркетингова стратегія; об'єднувати науку з мистецтвом; пристосовуватися до.