Ex.5. Match the terms in italics with the definitions that follow.
Date: 2015-10-07; view: 528.
Ex.4. Give Ukrainian equivalents for the following words and phrases.
Potential customer; controversy; target markets; market segmentation; behavioural sciences; applied science; alter; marketing-information management; market research; pricing; trial and error; set the price; product and service management; promotion; distribution; selling; relationship marketing; internet-marketing; event marketing; direct marketing; public relations; repeat sale; direct sales; long term relationship.
| 1. | Market research | a) | The activity of designing of developing a themed activity, occasion, display, or exhibit to promote a product, cause or organization. |
| 2. | Financing | b) | The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media. |
| 3. | Pricing | c) | Determining the best ways for customers to locate, obtain and use the products and services of an organization |
| 4. | Product and Service Management | d) | Communicating with customers about the product to achieve the desired result--customer demand for and purchase of the product. Includes advertising, personal selling, publicity, and public relations. |
| 5. | Market segmentation | e) | A specific group of consumers at which a company aims its products and services |
| 6. | Marketing-Information Management | f) | The process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics. |
| 7. | Distribution | g) | Setting and communicating the value of products and services. Setting the price at the right level. |
| 8. | Advertising | h) | The practice of monitoring the marketplace, organizing and analyzing the results of data collection, and developing strategies for future marketing activities. |
| 9. | Internet-marketing | i) | Budgeting for marketing activities, obtaining the necessary funds needed for operations, and providing financial assistance to customers so they can purchase the business products and service. |
| 10. | Target market | j) | The process of assessing the viability of a new product or service through techniques such as surveys, product testing and focus groups. |
| 11. | Promotion | k) | Designing, developing, maintaining, improving and acquiring products and services that meet consumer needs. |
| 12. | Event-marketing | l) | Advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce |
| <== previous lecture | | | next lecture ==> |
| Ex.3. Find the English equivalents in the text. | | | Ex.6. Fill in the gaps in the following verb collocations with appropriate prepositions or adverbs if it is necessary. |