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Ex.6. Fill in the gaps in the following verb collocations with appropriate prepositions or adverbs if it is necessary.


Date: 2015-10-07; view: 784.


1. Marketing is everything you do to place your product or service … the hands …. potential customers.

2. You can gather information … reviewing published market research reports, asking your sales team … feedback or carrying … a survey using a market research firm.

3. From a societal point ….view, marketing is the link ….a society's material requirements and its economic patterns …. response.

4. Philip Kotler defines marketing …“The science and art … exploring, creating, and delivering value … satisfy the needs of a target market … a profit”.

5. The marketing orientation evolved … earlier orientations, namely, … production orientation, … product orientation and … selling orientation

6. An important function … marketing a product is finding the money ….investments, … loans, or your personal capital to finance the creation and advertising of your goods or services.

7. Most… business owners are familiar with the idea … promotion.

8. While we tend to think … selling and marketing as being … linked, selling is last … the list of the seven functions of marketing.

9. This involves listening … customers, responding … their wants and needs, and keeping your products and services fresh and up to date.

10. Activity of designing …. developing a themed activity, occasion, display, or exhibit (such as sporting event, music festival, fair, … concert) to promote a product, cause or organization


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Ex.5. Match the terms in italics with the definitions that follow. | Ex.7. Choose the appropriate word or phrase to complete the following sentences.
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