Ex.7. Choose the appropriate word or phrase to complete the following sentences.

Date: 2015-10-07; view: 515.

Event-marketing; market research; material requirements; consume desires; delivering value; wants and needs; time frame; management strategy; economic patterns of response; a sales orientation; consumer behavior.

1. Marketing is the science and art of exploring, creating, and ………… to satisfy the needs of a target market at a profit.

2. …………………………….. entails simply selling an already existing product and using promotion techniques to attain the highest sales possible.

3. Selling can happen only after you've determined the wants and needs of your customer base and are able to respond with the right products at the right price point and ………..

4. …………… – the activity of designing of developing a themed activity, occasion, display, or exhibit (such as sporting event, music festival, fair, or concert) to promote a product, cause or organization.

5. From a societal point of view, marketing is the link between a society's ………..and its ………………...

6. A firm using a sales orientation focuses primarily on the selling/promotion of a particular product, and not determining new …………… as such.

7. ……………is about gathering information concerning your target customers.

8. This involves listening to customers, responding to their ………., and keeping your products and services fresh and up to date.

9. Relationship marketing – a customer relationship …………..designed to encourage strong, lasting customer connections to a brand.

10. Marketing techniques include choosing target markets through market analysis and market segmentation, as well as understanding …….. and advertising a product's value to the customer.