Ex.15. Match the terms in italics with the definitions that follow.

Date: 2015-10-07; view: 407.

Ex.14. Give Ukrainian equivalents for the following words and phrases.

Ex.13. Find the English equivalents in the text.

EXERCISES

Комплекс маркетингу; матеріальні свідоцтва; канали розподілу; просування; маркетолог; інструменти маркетингового комплексу; цільовий ринок; маркетингова стратегія; життєвий цикл;реклама; електронний маркетинг; інтенсивний розподіл; товар з доповненням; переваги прямого розподілу; три рівні продукту.

Brand-name equity; promotion; right place;customer solution; customer cost; a niche audience; marketing objectives; public relations; social media marketing; to develop new products;to create a custom product that satisfies a customer's needs; selective distribution; distribution strategies; core product; indirect distribution.

Product, distribution channels, physical evidence, email-marketing, price, marketing mix, marketing strategy, public relations, target market, advertising.

1. The practice of managing the spread of information between an individual or an organization and the public.

2. A business tool used in marketing and by marketers.

3. A group of customers towards which a business has decided to aim its marketing efforts and ultimately its merchandise.

4. The evidence which shows that a service was performed.

5. Directly marketing a commercial message to a group of people using email.

6. The path through which goods and services travel from the vendor to the consumer or payments for those products travel from the consumer to the vendor.

7. An item that ideally satisfies a market's want or need.

8. The goal of increasing sales and achieving a sustainable competitive advantage.

9. The quantity of payment or compensation given by one party to another in return for goods or services.

10. In business is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action.