Ex.17. Choose the appropriate word or phrase to complete the following sentences.

Date: 2015-10-07; view: 482.

Ex.16. Fill in the gaps in the following sentences with appropriate prepositions or adverbs.

1. Marketing mixis the set … marketing tools that the firm uses to pursue its marketing objectives … the target market.

2. Selective distribution is common … products such as computers, televisions household appliances, where consumers are willing … shop around and where manufacturers want a large geographical spread.

3. Pricing is one … the most important elements … the marketing mix, as it is the only mix, which generates a turnover … the organisation.

4. The ease … which a consumer can purchase a product is crucial … deciding what business acquires customers.

5. Promotion looks … the many ways marketing agencies disseminate relevant product information to consumers and differentiate a particular product or service.

6. An organisation can adopt a number … pricing strategies, the pricing strategy will usually be based … corporate objectives.

7. The advantage … direct distribution is that it gives a manufacturer complete control … their product.

8. His model shifts the focus … the producer to the consumer and is a better blueprint to follow … smaller businesses that are marketing to a niche audience.

Communication;direct distribution;decline stage of its life cycle; Four C's model;sales service; advertising, public relations, social media marketing, email marketing, search engine marketing, video marketing;product lifecycle; product, price, place, promotion; target market; physical evidence, people, process; marketing mix.

1. … is the set of marketing tools that the firm uses to pursue its marketing objectives in the ….

2. McCarthy classified these tools into four broad groups that he called the four Ps of marketing: …, ..., … and … .

3. …involves distributing direct from a manufacturer to the consumer.

4. Promotion includes elements like: …, …, …, …, …, …and more.

5. … views the promotional process as lateral, involving conversation between the customer and business.

6. The …is better tuned to the needs of smaller businesses that don't yet have astrong brand-name equity.

7. The "seven Ps" is a marketing model that adds to the aforementioned four Ps, including …, … and ….

8. Competition at this level is based around after …, warranties, delivery and so on.

9. As products move through the four stages of the … different promotional strategies should be employed at these stages to ensure the healthy success and life of the product.

10. As the product reaches the …, all the organisation can do is use strategy to remind consumers about the product in a bid to slow the inevitable.