Find 10 words from the key vocabulary in the word square. Some letters may be used several times.
Date: 2015-10-07; view: 582.
Fill in the table for the words of the key vocabulary and some new words from the text (10-12 items). The example is given to you.
Vocabulary Development
Say whether these statements are true or false. Correct the false statements.
- Psychology is the main social science in marketing.
- Marketing research can be formal and informal.
- Usually a Chief Marketing Officer reports to a Chief Executive Officer.äà
- Advertising is an element of promotion. äà
- 7 Ps are often referred to as the marketing mix, which a marketer can use to craft a marketing plan.
- Like a product, a service can be trialed before it is delivered, which makes it intangible.äâ
- The four Ps model is most useful when marketing low value consumer products.äà
- Physical evidence is one element of 7 PS.
| Word | Definition | Equivalent | Synonyms | Antonyms | Derivatives |
| benefit | something that improves or promotes | âûãîäà; ïîëüçà; ïðèáûëü; ïðåèìóùåñòâî | advantage , favour , gain , profit | disadvantage , harm , loss | beneficiate, beneficial, beneficent |
| 1, 2, 3,... |
2) Explain the difference between the words ‘economy' and ‘economics', ‘economic' and ‘economical'.
| o | c | m | p | k | a | r | a |
| n | m | a | r | k | e | t | n |
| v | i | c | o | t | c | a | s |
| c | n | p | m | i | o | n | o |
| e | t | e | o | n | v | y | m |
| c | u | s | t | o | m | e | r |
| a | g | f | i | t | p | s | e |
| e | n | e | o | h | c | r | a |
| b | r | a | n | d | i | n | g |
4) Here are some additional words to use. Match up the words on the left with their definitions on the right:
| 1 cash | A to manage to do; achieve; complete |
| 2 to strive | Â a series of observations, measurements, or facts; information |
| 3 to respond (with) | Ñ the percentage of a total market, in terms of either value or volume, accounted for by the sales of a specific brand |
| 4 to evaluate | D to have or keep smth with or within the hands |
| 5 data | E to carry out; put into action; perform |
| 6 to accomplish | F the income or reward accruing to a successful entrepreneur and held to be the motivating factor of all economic activity in a capitalist economy |
| 7 to hold | G to act in reply; react |
| 8 to execute | H banknotes and coins, especially in hand or readily available |
| 9 profit | I to ascertain or set the amount or value of smth |
| 10 market share | J to make a great and tenacious effort |