According to the text and your own common knowledge, which of these diagrams/charts best illustrates a company that has adopted the marketing concept? Explain your choice.
Date: 2015-10-07; view: 501.
Comprehension Check
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A B
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C D
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2) Refer closely to the article and answer the following questions:
a) What is the difference between strategic and operational marketing?
strategic marketing defines as competes against the competitors in the market, and Operational Marketing carries out marketing functions to attract and hold clients
b) What are the most important elements of marketing?
c) What are the two major factors of marketing? Do you agree with the idea suggested?
Two major factors of marketing - recruitment new clients (acquisition) and detention and expansion of the relations with the existing clients (the main management).
d) What is ‘marketing mix'?
e) What does ‘sustainable competitive advantage' mean? Suggest some examples from reality.
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