Lead-in.

Date: 2015-10-07; view: 375.

Unit 9: Sales promotion

1) In pairs, discuss the following questions:

a) What is promotion in general terms? Can you suggest what is the role of promotion as a part of marketing?

b) What may be promoted?

c) Have you ever tried to promote something? Do you consider it difficult? Useful?

d) Can a company do without promotion? Why?

<== previous lecture	\|	next lecture ==>
Write a summary covering the information of the both texts, using 50-60 words.	\|	Read the text and suggest a heading for each paragraph to make a plan. Then give a summary of the text using the plan.

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