X. Join the halves.

Date: 2015-10-07; view: 455.

On the left of the page there are the first halves of sentences. On the right there are second halves of the sentences, though not in the same order. Pair the halves and then write your own list of the completed sentences.

1. The first objective of marketing ...	a) has caused massive restructuring of many American industries and businesses, and the trend continues.
2. Since the organization obviously can't satisfy all consumer needs, ...	b) provides important input for designing marketing strategies.
3. Today American firms are spending millions of dollars in both advertising and court cases ...	c) to distinguish between physical products and intangible ones
4. Outstanding marketing companies conduct consumer research, focus groups ...	d) it must concentrate its efforts on certain needs of a specific group of potential customers.
5. The intensity of competition in both domestic and global markets ...	e) is critical to the success of every organization – whether large or small, for-profit or non-profit, domestic or global.
6. Understanding customer needs, wants and demands in detail ...	f) their perceptions of the value that various products and services deliver.
7. Marketers often use the expressions “goods” and “services” ...	g) is discovering the needs of prospective consumers.
8. Consumers make buying choices based on ...	h) to protect their important brand names.
9. Exchange allows a society ...	i) the abundance of products that line the store shelves in your nearby shopping mall.
10. Some people think that only large business organizations operating in highly developed economies use marketing, but sound marketing ...	j) the principle of division of labor, where each person specializes in producing something, receives payment, and buys needed things with this money.
11. Modern economies operate on ...	k) to produce much more than it would with any alternative system.
12. You see the results of marketing in ...	l) to learn about and understand their customers' needs, wants and demands.

XI. Translate the following text and summarize it in about 50 words:

<== previous lecture	\|	next lecture ==>
The core marketing concepts	\|	Is Microsoft a Marketer?

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