Ex.11. Read the text and translate it into Ukrainian.

Date: 2015-10-07; view: 416.

Forgetting your business card is a social faux pas."Sorry, all my business cards are at the office..." Those could be the "famous last words" of the forgetful entrepreneur.

If you habitually find yourself without a business card, you're habitually losing money; or at least the chance of making money. Your business card, more than any other marketing weapon in your arsenal, is what prospects and colleagues rely upon to remind them why they should do business with you.

Forgetting a business card is a marketing mistake of significant proportions. We're so inundated with advertising messages that most of us learn to tune them out. Yet every time you're asked for a business card, and sheepishly reply that you don't have one with you, you're missing an invitation to market to someone.

Being asked for a business card is a compliment. Not having one with you at that critical moment is subtly offensive. It puts both you and the person requesting the card in an embarrassing situation. And it nonverbally tells your prospect that you're not quite the business person they thought. You're not really serious about your business, or too careless and forgetful to be entrusted with theirs.

If you're determined not to be caught cardless again, here are some tips to help you remember: