Task 7. Analyse the media in the box in terms of their richness and complete the diagram below.
Date: 2015-10-07; view: 398.
You want to minimize the chances for distortion.
You need a permanent, verifiable record.
You want to encourage interaction to solve a problem or reach a decision.
You are trying to reach an audience that is large and geographically dispersed.
Your message is detailed, complex, and requires careful planning.
You can assemble the audience conveniently and economically.
You do not need a permanent record.
Your message is relatively simple and easy to accept.
You do not need immediate feedback.
You want immediate feedback from the audience.
H. Electronic mail
E. Audiotape and videotape
D. Regular and special mail
C. Telephone and voice mail
B. Letters, memos, reports, proposals
A. Face-to-face conversation, speeches, meetings
Task 5. Consider the communication media (a-h) and put them into the appropriate box.
| Oral Media Include | Written Media Include |
f. Faxes
g. Teleconference and videoconference
Task 6. Read the statements (1-10) and match them with the appropriate communication channel, then complete the table:
| An Oral Channel is Best When | A Written Channel is Best When |
Letters Telephone calls Fliers E-mails Face-to-face conversations
A Continuum of Media Richness
| <== previous lecture | | | next lecture ==> |
| Qualities of Written Communication in Business | | | Task 10. Watch the video sequence and fill the gaps in these sentences. |