Letter 2.17.

Date: 2015-10-07; view: 440.

Letter 2.16.

The letter granting credit should give this information with warm friendliness and should include some sales talk about the service and benefits open to the customer through his account. It should, of course, express appreciation, but it should also include a statement of the terms for payment so that the customer cannot thereafter plead ignorance as an excuse for non-payment of bills.

Perhaps one of the most difficult of all business letters is the one which must refuse credit. It is difficult, for it must first tell a person as tactfully as possible that he is not a good credit risk, and second, it must try to retain the customer on a cash basis. It is a super-selling job to say in effect that "Your credit is no good, but we'd like to keep your cash coming" and to say it in such a friendly manner that you actually keep the cash customer.