Letter 2.18.

Date: 2015-10-07; view: 416.

GOOD WILL LETTERS

Good will letters are more personal than most business letters and are designed to sell only one idea—the good will of the company. Some businessmen send annual birthday greetings to their clients; some acknowledge the first, fifth, or tenth birthday of the account; some send congratulations when notified of a birth or marriage; some send condolences when notified of a death. The most common type of good will letter, however, is the letter of appreciation sent to customers with satisfactory paying habits and to customers of long standing. Good will letters are also used to welcome new customers, to remind customers that they have not used their accounts recently, and to send holiday greetings.