The Secret of Success in Business
Date: 2015-10-07; view: 641.
Survival – âûæèâàíèå
Staff – ñîòðóäíèêè; ïåðñîíàë
Setback – íåóäà÷à
Self-made – äîáèâøèéñÿ óñïåõà ñâîèìè ñîáñòâåííûìè ñèëàìè
Secondary education – ñðåäíåå îáðàçîâàíèå
Salary – çàðïëàòà
1. Read and translate the text:
Success in business requires a good idea, a lot of hard work and a bit of luck. Entrepreneurs who develop a product or service need to understand how their ideas can be effectively marketed to the buying public. A good idea poorly marketed probably won't succeed, nor will a bad idea, no matter how well promoted. A useful, well presented product or service will be recognized by the buying public, leading to the potential for great financial success.
Being an entrepreneur is a lot more risky than the conventional job routine. There is no regular salary; you have to find customers on your own. Marketing your product/service and financing the project are also of your concern. Besides that an entrepreneur has to hire the staff.
Most entrepreneurs highlight hiring the right people as the toughest aspect of building a business. Sanjay Bhargava, who co-founded Paypal, recommended entrepreneurs to bring in people who are really good at what they do and also to focus on ensuring the team members get along with each other. But some entrepreneurs hire friends and people they like. And soon they realize that friends are not always the best employees and confess that they made the initial mistake.
Business success requires the ability to know your strengths and weaknesses. Being open and honest about yourself and your business creates growth as an individual and as a company. An entrepreneur should understand that there is no time to spend developing weaknesses. He has to find help for weak areas and focus on strengths. In the book, «Now, Discover Your Strengths», Gallup Organization reveals that building the strengths instead of fixing the weakness is the path to mastery and success.
Every successful entrepreneur works hard, hard and hard. No one achieves success just by sitting and staring at the wall every single day. Brian Tracy puts it out this way, «You work eight hours per day for survival; everything over eight hours per day is for success». Ask any successful businessperson and they will tell you immediately that they had to work more than 60 hours per week at the start of their businesses. At the beginning you should be prepared to say goodbye to after-office drinks every day, or a regular weekend get-away trip. If you are in a start-up phase, you will have to breathe, eat and drink your business until it can stand on its own. Working hard will be easy if you have a vision, clear goals, and are passionate with what you do.
To be a good entrepreneur you do not need to be an MBA degree holder or PhD graduate to succeed in your own business. In fact, there are a lot of entrepreneurs who did not even finish secondary education. Studies show that most self-made millionaires have average intelligence. Nonetheless, these people reached their full potentials achieved their financial and personal goals in business because they are willing to learn. To succeed, you must be willing to ask questions, remain curious, interested and open to new knowledge.
No one said that the road to success is easy. Despite your good intentions and hard work, sometimes you may fail. Some successful entrepreneurs suffered setbacks and even bankruptcy. The courage to persist in the face of adversity and ability to bounce back after a temporary disappointment will assure your success. You must learn to pick yourself up and start all over again.
2. Match the beginning and the ending of the sentences, translate:
1. Business success requires the ability…
2. A good idea poorly marketed…
3. No one achieves success…
4. An entrepreneur should understand that…
5. Most entrepreneurs accepted that…
6. Ask any successful businessperson and…
7. What you really need is…
8. Some entrepreneurs soon realize …
9. Being an entrepreneur is…
10. You start a business to change…
a. … to be passionate about your work.
b. … there is no time to spend developing weaknesses.
c. … probably won't succeed.
d. … a lot more risky than the conventional job routine.
e. … that friends are not always the best employees.
f. … to know your strengths and weaknesses.
g. … the rewards of being an entrepreneur can be terrific.
h. … any or all part of your life.
i. … just by sitting and staring at the wall every single day.
k. … they will tell you that they had to work much at the start of their businesses.
3. Answer the questions:
1. What does success in business require?
2. Why is the profession of an entrepreneur risky?
3. What mistake does some entrepreneurs make hiring the staff?
4. What recommendation does Sanjay Bhargava give to entrepreneurs?
5. Why does the knowledge of strengths and weaknesses important for entrepreneurs?
6. What should an entrepreneur do if he fails?
4. Find in the text synonyms to the following words:
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