Try to remember the main idea of the text and put the sentences into the correct order.

Date: 2015-10-07; view: 541.

Look through the sentences and decide which of them are True (T) or False (F).

a) An advertising strategy is a campaign made to show ideas about products and services to potential investors in the hopes of convincing them to buy them.

b) The key to the successful advertising is the creativity and flexibility of planning.

c) Today, most advertising strategies can achieve three general goals.

d) When the consumer develops a kind of loyalty to the product, the amount of resources used for advertising will increase.

e) Target audience, product concept, communication media, and advertising message are the elements of the advertising strategy that need to be considered.

f) The target consumer is a combination of opinions.

g) The product concept will dictate the kind of values the product manifests, and how potential buyers will receive that product.

h) Advertisers use short paragraphs, lists, and catchy illustrations because an advertisment has to attract the reader's attention in the first place.

i) The advertising budget can be written before a business owner has developed the advertising strategy.

j) It is of no particular importance to analyze the advertising campaign.

a) The essence of two methods of advertising.

b) Three main targets to achieve.

c) Laws that reguate the procedure.

d) The advertising strategy: what, how, why.

e) To inform people is not the only aim in the beginning.

f) Pros and cons of advertising agencies.

g) How the elements of the advertising strategy help to succeed.

h) Analysis as the major factor of success.

i) How to write a budget.

j) Advertisment`s aim is to capture consumer`s attention.