Fill in the gaps using the word-combinations from the text.

Date: 2015-10-07; view: 597.

Use definitions and clues below to find words from the text.

a) co_ _ _ _ _ _ _ _: a company in the same industry or a similar industry which offers a similar product or service.

b) cor_ _ _ _ _ _ _ _: a very large, usually diversified, firm.

c) p_ _ _ _ _ _ c_ _ _ _ _ _: the idea that consumers will favour products that offer the best quality, performance, and features.

d) c_ _ _ _ _ _ r: a purchaser of goods and services for the personal satisfaction of themselves or other members of their households.

e) f_ _ x_ _ _ _: easily suit to any new situation and changes in the market.

f) a _ _ _ _ _ _ _ _ _ g c__ _ _ _ _ _ : a coordinated series of linked advertisements with a single idea or theme.

g) l _ _ _ _ _ y: measure of commitment based on degree of satisfaction.

h) b_ _ _b_ _ _ _: large outdoor advertisement.

i) p _ _ _ _ _ _ e: a product or service that has been bought by an individual or business.

j) t _ _ _ _ _ a _ _ _ _ _ _ e: particular group of people, identified as the intended recipient of an advertisement or message.

(creative and flexibile planning, advertising strategy, public face, advertising message, potential consumers, market trends, communication media, direct mail, small business, advertising budget)

a) The advertisment need to show the (….) of the company, because its reputation in their client`s eyes is formed by means of the ads.

b) (…) determine what type of investments to buy and sell.

c) Most people use an e-mail rather frequently, that`s why (….) has to be used to achieve popularity.

d) Consumers usually don`t think about (….) aimed at them, they just buy the product they like.

e) Having a vast budget the business is allowed to use (….) as much as possible: TV, radio, the Internet, etc.

f) One of the main advantages over your competitors is that you can do a (….).

g) The growth of the economy depends on the range of (….) of the country.

h) The main trick of the (….) is that it needs to be as short and simple as possible.

i) Elements of the advertising strategy tend to reach the (….) of a product.

j) Chief financial officer can`t be responsible for writing (….) of the company.