Vocabulary tasks
Date: 2015-10-07; view: 541.
Before you read
HOW COMPANIES COMPETE WITH EACH OTHER
READING 1
1.Find appropriate explanations for a company's activities.
| When a company | ||
| 1) defends | a) starts selling in it for the first time. | |
| 2) attacks | b) tries to prevent competitors from being successful in it. | |
| 3) establishes a foothold/ toehold/ in | a market, it | c) stops selling in it. |
| 4) invades | d) is the biggest competitor in it. | |
| 5) dominates | e) starts to be very successful in it. | |
| 6) withdraws from | f) occupies a small part of it first in preparation for gaining a larger part. |
- Replace the underlined phrases below with the appropriate verbs in column 1(task 1). One of the verbs is not used.
Coffeway (CW) is a successful American chain of coffee shops. It wanted to 1) agressively enter the Chinese coffee shop market, with shops all over China. CW signed an agreement with a partner, Dragon Enterprises (DE). CW and DE decided to 2) start by opening just one coffee shop in Shanghai in order to test the market. This was very successful, so CW and DE decided to open shops all over China. It took CW and DE five years to 3) be the biggest in the market, with a 70 per cent market share among coffee shop chains in China. One of their competitors, California Coffee, tried to 4) protect its market share by cutting prices. But this strategy did not work, and California Coffee later sold its outlets to CW and DE and decided 5) to leave the market.
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