Key terms
Date: 2015-10-07; view: 536.
Match the terms given in column A with their definitions given in column B.
| A | B |
| 1) market structure | a) rivalry between businesses in the same market |
| 2) subsidiary | b) factors that determine the competitive intensity and therefore attractiveness of a market |
| 3) investment | c) a product that is used instead of another product, that takes its place and performs its functions |
| 4) diversification | d) sales of a company (brand or product) expressed as a percentage of total sales in a given market |
| 5) competition | e) an ability of a business to earn profits |
| 6) market share | f) a company wholly or partly owned by a parent company |
| 7) competitive advantage | g) putting money into something with the expectation of gain within an expected period of time |
| 8) bargaining power | h) the relative ability of parties in a situation to exert influence over each other |
| 9) competitive forces | i) moving into new markets or activities so as to grow, or to reduce or spread risks, often by buying other companies in different fields |
| 10) substitute | j) the value created by a company and passed on to its customers that makes it better than its competitors (e.g. a cheaper or a better product) |
| 11) profitability | k) the way in which a market is organised, including the concentration of suppliers or consumers, the ease of entry or barriers to entry and the competitiveness of players in the market |
| <== previous lecture | | | next lecture ==> |
| Vocabulary tasks | | | Competitive forces |