Video Tasks

Date: 2015-10-07; view: 428.

Task I. Answer the questions:

1.What are the three items on the agenda ?

2.What news does Parker confirm ?

3.What is the aim of the press-release ?

4.What new product is mentioned ?

5.What is the financial situation in the company ?

6.What structure of the press-release has been agreed upon ?

7.What time will the announcement be released ? Why ?

8.Which item has been discussed during the first phase of the meeting ?

Task II. Study the draft press-release and answer the questions:

Draft press release: August 17^th

Confidential

New Board announces turnaround plans.

The new management team at Visitron, Europe's major scanner manufacturer, today released details of the company's new strategic plan. Mr Howard Parker, Visitron's new C.E.O., emphasized the company's unrivalled technical capabilities and the new team's determination to regain the initiative in this highly competitive industry. The plan contains three main elements.

1. A thrust into the small end of the market with a new generation of scanners based upon Visitron'srecent advances in magnet miniaturisation. These advances result from a breakthrough in detector technology which will allow Visitron's scanners to pick up much weaker signals from target objects. This will allow the use of much smaller, lighter and less expensive magnets in the next generation of scanners.

2. A management commitment to innovation, profitability and new expansion in all sectors of the scanner market.

3. A sound financial strategy based on the recently strengthened financial resources of the company. A major factor here is the commitment of the First National Bank, through its recently acquired shareholding, to a policy of renewal and strategic development of one of Europe's foremost high-tech companies.

Further details may be found in the accompanying fact sheet.

Embargoed until 3.35 p.m. August 17^th.

1. What are Visitron's new marketing targets ?

2. What is the technical background to the new products ?

3. Why is Visitron now financially stronger ?

4. What other advantages of the company are mentioned ?

5. What impression about the company is produced by this press­-release?

Task III.Write a similar press-release to your shareholders.