Video Tasks

Date: 2015-10-07; view: 450.

Task I. Answer the questions :

1. What will Kamakura's answer to the suggestion of global collaboration depend on ?

2. What forms of collaboration are being discussed by the Board ?

3. What are the advantages and disadvantages of each option ?

4. Which members of the Board support licences ?

5. Which option is expected to be more attractive to Kamakura ?

6. How much is the difference between the royalty and shared profit margin ?

7. What is Don Chapman's position concerning licences ?

8. What, according to Mr Parker, will convince the shareholders to back Visitron against Hyperscan ?

Task II. Study the cumulative cash flow analysis of licence and joint venture options for VS 10 worldwide and answer the questions

1. What two options does this graph compare ?

2. What is the difference between cash flow and cumulative cash flow ?

3. How much has been spent so far on the VS10 project ?

4. What elements of expenditure does the licensing option involve ?

5. What is the expenditure needed for the licensing option ?

6. What elements of expenditure does the joint venture option involve ?

7. When will the joint venture option break even ?

8. When will the licensing option break even ?

9. Which option provides the better returns in the long run ?

Task III. You've been asked to make a comparative analysis for the licensing and the joint venture options. Write a report with your suggestions to the Board.

Communication Tasks

Task I. Translate the following expressions into Russian, memorise them: