Choose the best word or phrase to complete the sentences

Date: 2015-10-07; view: 647.

Which of the statements are true about the article? Correct the false ones.

1. HSBC has backed Festival Brazil to attract attention to the carnival.

2. Cultural diplomacy is a marketing strategy, extending the company's brand into a foreign market.

3. MBA graduates help the world become culturally homogenized.

4. Cultural differences do not matter in the modern business world.

5. Research and investment in products adapted to local tastes are keys to McDonald's successful localization.

6. All global companies need to adapt to different cultures.

3. Think of word partnerships starting with global which match these definitions.

1.where trade can be carried out worldwide

2.the total amount of goods or services that people or companies buy or want to buy worldwide

3.a situation in which companies worldwide are trying to be more successful than others

4.the idea that the world can be considered as one unit for business and communication purposes

5.a general increase of world temperatures

6.a product that is known and sold over the world

1. The best way to understand a new culture is to ….. yourself in it completely.

a) bury b) maintain c) experience d) immerse

2. Trying to import successful domestic business model into a foreign market without adapting it is a common ….. for companies.

a) strategy b) goal c) approach d) pitfall

3. An important personality trait for being successful across cultures is …. To new experiences.

a) readiness b) acceptance c) interest d) openness