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What should the management do to adapt the company culture to changes in the business world? Brainstorm the ideas.


Date: 2015-10-07; view: 532.


Should the companies in the modern world, becoming culturally homogenized through the spread of the internet, understand subtleties of different cultures if they want to be successful internationally? Discuss the problem.

Match the words to make word partnerships (from the article)

Complete the idioms in the sentences below.

eye eye foot water fire ice water

1. We don't see eye to ….. about relocating our business. The Finance Director wants to move production to the Far East, but I want it to remain in Spain.

2. I got into hot…. With my boss for wearing casual clothes to the meeting with our Chinese customers.

3. Small talk is one way to break the ….. when meeting someone for the first time.

4. I really put my ….. in it when I met our Japanese partner. Because I was nervous, I said “Who are you?” rather than “How are you?”

5. I get on like a house on …… with our Polish agent; we like the same things and have the same sense of humour.

6. When I visited China for the first time I was like a fish out of …… Everything was so different, and I couldn't read any of the signs!

7. My first meeting with our overseas clients was a real …..-opener. I had not seen that style of negotiation before.

1. joint a) sponsorship

2. cultural b) investment

3. cross-cultural c) analysis

4. marketing d) venture

5.culturally e) strategy

6. private f) challenges

7. in-depth g) homogenized


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