Crisis management experts have identified the following key steps for companies in a crisis. Use them to complete the chart below. Then discuss your answers.

Date: 2015-10-07; view: 764.

Speaking tasks

Reading tasks

1. State whether these sentences true or false:

1. Bankruptcy protection move gives the company time to reorganize itself without facing its creditors.

2. Non-US subsidiaries were included in the move as well.

3. The move to seek bankruptcy protection comes after Kodak failed to sell its shares.

4. The company was not the first to invent digital photography.

5. The reorganization has led to a huge staff reduction.

2. Answer the questions:

1. What success did the company have in its heyday?

2. Why did Kodak hesitate before seeking bankruptcy protection?

3. What was the firm pinning its hopes on in 2011?

4. Why did Kodak launch lawsuit against HTC, Apple and Samsung?

5. What is meant by the term “cannibalization” in the text? What does it refer to?

1. Answer the questions:

1. What crisis do business managers have to face?

2. When, in your opinion, does the business problem become a crisis?

3. What do you think: what were the reasons of Kodak going bankrupt?

4. What can be done more to overcome the crisis? Come up with your own ideas.

1. Set up a crisis management team.

2. Try to predict what crises could occur.

3. Role play a potential crisis.

4. Inform the directors.

5. Disclose as much information as you can.

6. Analyze the actions you took to deal with the situation.

7. Write down and circulate your crisis management programme.

8. Practice making decisions under stress.

9. Work out an action plan to ensure the crisis does not happen again.

10. Find out what happened and how it happened.