Task 3. Match the definitions and the terms.

Date: 2015-10-07; view: 531.

Task 2. Fill each gap in the sentences below with a reposition form the box. The prepositions may be used more than once.

1. Niche marketing is frequently concerned ________ aiming particular products _______ specific socio-economic groups.

2. Brand loyalty is based _______ the development ______ routine purchasing of low-involvement goods.

3. The success of shops attached ________ petrol stations depends ______ impulse purchasing. You can see motorists who suddenly decide to buy a music disk, confectionary or a magazine.

4. Research _______ buyer behavior shows that when consumers make routine purchases _____ regularly used consumer products, they are not personally involved _______ the products.

5. Routine purchasing contrasts ________ the purchase of consumer durables, such as furniture, kitchen appliances or a car. Here there is a greater degree ______ personal involvement.

6. Clients have increasingly high expectations ______ the providers of professional services in a range of fields, including health, education and the law.

7. Special government appointed committees are responsible ______ ensuring that consumers get good service and adequate protection. Sometimes called consumer watchdogs, they respond ______ reports of malpractice.

8. People who are concerned ______ society are typically interested _______ marketing ethics.

1. The way people live, work and spend their leisure time.

2. A part of the overall market.

3. The tendency for consumers to stay with one product or one producer, and not to use similar ones from competitors.

4. What consumers actually do.

5. Particular consumers at whom a producer directs promotional effort.

6 Considerations based on moral questions and moral judgments.