Task 4. Match the consumer type to the lifestyle definitions.
Date: 2015-10-07; view: 416.
| 1. achiever | This person has a traditional, conservative and conformist lifestyle. He or she likes to feel comfortable but does not like change. |
| 2. belonger | This person has the original idea to do something. |
| 3. decision maker | This person is young, ambitious, successful, hard working and determined to win in life. |
| 4. dependent | This person is ambitious and competitive and seeks to become richer and more successful, but is content with life. |
| 5. emulator | This person has worked hard and got what he or she wanted. He/she is rational and reasonable. |
| 6. influencer | This person announces that something is going to happen. |
| 7. initiator | This person tells other people about an innovation they think is a good one, and recommends buying. |
| 8. integrated | This person is unable to survive well alone because of age, lack of money or a physical or mental disability. |
Task 5. Find the meaning of the following phrases and make up sentences with some of them:
| consumer behavior | consumer electronics |
| consumer boom | consumer legislation |
| consumer business | consumer loyalty |
| consumer choice | consumer needs |
| consumer confidence | consumer package |
| consumer confidence index | consumer research |
| consumer costs | consumer resistance |
| consumer demand | consumer spending |
| consumer demand forecasting | market basket of consumer goods |
| <== previous lecture | | | next lecture ==> |
| Task 3. Match the definitions and the terms. | | | Task 9. Translate into English. |