Corporate Venturing
Date: 2015-10-07; view: 724.
There are also some large промышленные компании who pursue a политику инноваций and роста through investment in small firms. This is termed корпоративный венчуринг and is particularly advantageous where two firms are operating на одних и тех жерынках. Corporate venturing infers a situation where более крупнаяфирмапредлагает деньги, management знания и опыт and знание рынка. In return the small firm shares своими новымиидеями and its ability быстро реагировать to changed рыночным условиям by giving the larger company a долю собственногокапитала in the firm, a процентную долю of the profits or marketing rights.
3.5.4 Text for discussion.
a. Look up the dictionary for the meaning and pronunciation of the following words and word-combinations and use them to discuss the problems outlined in the text.
Retained profits; fixed assets; productive capacity; a means of; to combine assets; a merger; a take-over-bid; a controlling interest; the open market.
b. Briefly scan the text and outline the list of major points.
c. Read the text more carefully and comment on the following items:
- the reasons for which internal growth is slower than external growth;
- the difference between mergers and take-overs;
- friendly and unfriendly takeovers.
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