Sociocultural factors of hospitality

Date: 2015-10-07; view: 405.

Нежелательные эффекты

1. Незначительная гипотония редко с тахикардией

2. Головная боль реже

3. Толерантность медленнее

4. Феномен обкрадывания редко

(Социокультурный аспект гостеприимства)

1. Upper classes (less than 3%) are the social elite who live on inherited wealth and/or have earned high incomes through skills in the professions or business. The first group buy and dress conservatively rather than showing off their wealth. While small in number, “upper uppers” serve as a reference group for others. The second group includes the “new rich” who consume conspicuously to impress those below them. They tend to be active in social affairs and buy for themselves and their children the symbols of status.

2. Middle classes (about 42%) have neither family status nor unusual wealth. They are primarily concerned with “career”. Usually they are divided into the “upper middle class” (bankers, merchants, corporate managers, etc.) who make market for good homes, clothes, furniture, and the “lower middle class” well-paid intellectuals, white-collar workers who live on “the better side of town”. To keep up with the trends, they often buy products that are popular, seeking the better brand names. Better living means owning a nice home in a nice neighborhood.

People from the same social class, and even occupation may have quite different lifestyles. Life-style studies capture something more than the consumer's social class or personality.