Look through the sentences and decide which of them are True(T), False (F).

Date: 2015-10-07; view: 496.

a) There are two parallel ways involved in the process of new product design: one is connected with the idea generation, product design, and detail engineering; the other - market research and marketing analysis.

b) Companies regard new product development as the secondary stage in generating and commercializing new products.

c) The main approach while generating ideas is to harness creativity in some particular form for the development of new ideas.

d) The Smart Incentives approach can't function effectively, providing both creativity and validation at the same time.

e) Feature development is the process of recognising qualities that would be interesting to managers.

f) Respondents create their own ratings of the desirability and the importance of each attribute.

g) Sometimes prices are provided at the feature level to ensure that respondents make realistic decisions.

h) Max-Diff is very alike with a pairwise comparison, except that more than two features are evaluated at a time and the most and least preferred alternative is chosen from each set.

i) Conjoint analysis can be efficiently used to calculate the rates in various product combinations.

j) Concept testing is much more restricted than conjoint and is usually used when the product is almost set except for perhaps one or two questions, often relating to price.