Choose the best answer to complete the following sentences.

Date: 2015-10-07; view: 534.

a)In business new product development (NPD) is the term used to describe_______.

1. the full process of bringing a new product or service to market

2. the complete process of renewing a product or service in the market

b) Creating an organizing framework to clear up the stages in the process, and the methods possible to use in each stage, should help_______.

1. in bringing order to the customer`s attitudes

2. in making the process more carefully arranged

c) Many methods can be used during _______ such as brainstorming, focus group and others.

1. the Delphi stage

2. the idea generation stage

d) Traditional methods such as Importance Scales can be used in _______, but may not provide clearly visible discrimination between features.

1. feature provision stage

2. the process of identifying features

e) Pairwise comparisons of features are _______ for identifying feature importance.

1. an uncomplicated means

2. a unique method

f) In the Kano method the positive and negative aspect of each feature is rated in order to distinguish_______.

1. the necessary features from the likely features

2. the “must have“ ideas from the “nice to have” ideas

g) The final method in this stage is _______.

1. the SEM

2. the Self-explained Method

h) In the stage of product development, _______ are used to build or evaluate the product.

1. combinations of strategies

2. numbers of qualities

i) As respondents build their own ideal products, _______ rise to the surface.

1. the most popular images and imaginative combinations

2. the most liked features and combinations of enjoyed qualities

j) Concept testing is much more limited than conjoint and is usually used_______.

1. when the stage is almost set except for perhaps one or two questions, often relating to price

2. when the product is almost ready

3) Circle the most appropriate synonym according to the contextual meaning of the underlined word.