Complete the sentences (1-10) with suitable endings (a-h).
Date: 2015-10-07; view: 594.
Fill in the gaps using the word-combinations from the text.
(straightforward, desirability,generate, harness, framework, respondents, validation, peer group,tedious, brainsgtorming)
a) I was given a very (….) task – to copy a pile of documents.
b) She was the leader in her focus group and gave a task to (….) as many ideas as possible until the other day.
c) To (….) Jane`s creativity was really challenging task, but our chief could do it.
d) Our team had to create a new brand image and we started with (….) session.
e) The company made a research and asked customers whether they were satisfied with their services: 56 % of (….) were dissatisfied.
f) One can`t publish anything without (….) of the information.
g) All memebers of this (….) said they liked this fragrance by Lacoste.
h) Our top manager developed the (….) of our future pfoject and gave it to us for correction.
i) Marketing manager didn`t take into account a very important factor – (….) of the product.
j) We chose a very (….) plan, because we decided that simplicity is the key to our success.
| 1. Yesterday the focus group of our company | a. the market share of our company grew. |
| 2. I was surprised that | b. when the door opened and I came in. |
| 3. Last year, after passing all stages of the NPD | c. while I was harnessing my anger. |
| 4. I tried to validate the article | d. she took into account the factor of desirability |
| 5. My boss was generating a new brand concept | e. while the team was evaluating advantages of Max-Diff scaling. |
| 6. All our respondents said that | f. the most popular features were the red colour and strawberry tase of a chewing gum. |
| 7. My colleague was thinking of my words | g. discussed the new product developing. |
| 8. Ann identified features that would be of interest to customers because | h. while my focus group was developing ideas in a brainstorming session. |
| 9. I suggested that we should use the Kano method | i. I had to drive my partner to his place after the dinner. |
| 10. According to our survey | j. they didn`t know about the new product. |
| <== previous lecture | | | next lecture ==> |
| Choose the best answer to complete the following sentences. | | | New Product Development: Stages and Methods |