Theme №2. Pricing in the world markets

Date: 2015-10-07; view: 449.

Tasks:

1. Discussion of the questions;

2. Work with the glossary;

3. Questions for discussion:

- Should there be a single price or multiple pricing?

- Should prices change in various geographical areas, referred to as zone pricing?

- What prices are competitors charging?

- Do you use a price skimming strategy or a penetration pricing strategy?

- What image do you want the price to convey?

- How important are customer price sensitivity (e.g. "sticker shock") and elasticity issues?

- Are there legal restrictions on retail price maintenance, price collusion, or price discrimination?

- Are there transfer pricing considerations?

- What is the chance of getting involved in a price war?

- Are there joint product pricing considerations?

4. Creation of structural and logical schemes:

-«Model of an assessment of capital assets»

-«Model of an arbitral assessment»

Form of activity: Studying reports of lectures and additional literature; answers to questions for discussion; creation of structural and logical schemes; work with the glossary.

Methodical recommendations:Preparation for performance of tasks should be begun with studying of recommended literature. To study essence of concept of the world prices, the factors influencing the world prices, classification of the prices in the world market. Call the main types of the prices in international trade: settlement and published. Study the procedure of world prices for primary goods and prices for processing industry products. Studying of a material should be accompanied by consideration of the books of international trade, as Alexey Kireev - “International economics”.

Literature: 1-36.