Their definitions.

Date: 2015-10-07; view: 405.

B. Match the terms meaning different strategies, which companies may use, with

Word partnerships. Translate them into Russian.

Match up the words from the left with the words from the right to make

Language focus

1) brand a) advantage

2) sales b) benefits

3) business c) environment

4) family-run d) activity

5) market e) company

6) competitive f) revenue

7) production g) segment

8) integrated h) units

9) internal i) competence

10) current j) preference

11) premium k) performance

12) distinctive l) price

13) differential m) capacity

2. a. Match the phrase, describing a position of a company, with their definitions

1) market leader: a) with the second largest market share

2) market challenger: A company ….. b) with the largest market share

3) market follower: c) that focuses on a small segment

of the market

4) market nicher d) that is not a threat to the leader

1) a takeover a) combining two or more companies

2) a joint venture b) when two or more companies agree to work on a project

3) a merger c) an agreement between companies to cooperate in certain

business activities

4) an alliance d) buying enough shares in a company to get control of it

3. Complete the following sentences using suitable words given below.

product range sales renenue growth rate product-line

market share production capacity resources productivity

1. A well-known advertising agency aims to achieve a _____ of 20% a year.

2. This ____ is unprofitable. We'll have to discontinue it.

3. Companies like Unilever and IBM have huge financial ____ .

4. By re-organizing the work of office staff, you can often increase their ____ .

5. We're a small firm, so we aren't able to offer a wide ____.

6. Most of Shell Oil's ____ comes from overseas subsidiaries.

7. By extending our factory, we have been able to expand our ____ .

8. With the help of their cheap, high-quality word-processor, the Amstrad company

were able to greatly increase their ____ in the UK.

4. Phrasal verbs.

Answer the following questions in any way you wish using the verbs in

brackets.

1. What does a firm often have to do if it is not successful in a market?

(pull out)

2. What do you do if your main competitor is doing better than you in the market? (work out)

3. After you have made a deal with an overseas agent, what do you usually do?

(draw up)

4. How can you find out if there will be a demand for a product you wish to develop? (carry out0

5. What can you do if the demand for your products in your home market is saturated? (break into)