Read the following case study and then answer the questions

Date: 2015-10-07; view: 437.

The problems of small high-tech firms have attracted a lot of attention recently. Research shows that many of these firms are (1) ____ by talented, creative scientists. Their owners have no trouble with coming up with (2) ____ products but they often can't build on their early success.

Delegate innovative trust segment

Expertise link-up marketing costs bring in set up

Finance skill planning be in a rush drawback

Strategy right underestimate venture personnel

Retell the text. Reveal its main idea.

Complete the following passage with the correct form of the words below.

One reason for this is that they don't have much management (3)____ . Therefore, they are unable to develop the (4)____ which are necessary for their company's growth. They (5)____ to develop products, and don't think about how to market them. When they do try to sell their products, they spend too much time to gain the (6)____ of potential customers. Another mistake they make is to underprice their products so that they have no (7)____ for future development.

Once the firms begin to grow, their owners (8)____the future costs of developing and marketing new products. Lack of financial (9)____ is a major weakness of such companies. It is difficult for high-tech firms to attract the right (10)____ because they cannot offer the same job security as a large organization.

The high-tech firm can get round some of these problems by developing a specialist image. It can aim at a particular (11)____ of the market. Customers then start seeking out this firm, so its (12)____ are reduced. The only (13)____ is that it may take some time before customers accept the firm's new technology.

As soon as high-tech business has reached a certain size, it will be a good idea to (14)____ professional management. The founder of the firm can then (15)____ responsibilities for activities like marketing and finance. If a high-tech firm needs money very badly, it may arrange a (16)____with a larger company. It will offer that company exclusive (17)____ to its technology.

Enthusiasm, bright ideas, (18)____ capital and technology are not enough to ensure success. Basic management (19)____ – especially financial and marketing ones – are also vital.