Director - Personnel and Staff Development

Date: 2015-10-07; view: 441.

Director - Marketing

You want the company to bring in specialist management consultants to do a study of Benson. They could work with the Marketing Department and Corporate Strategy Unit. Their job would be to analyze the organization, and make recommendations about future strategy. It might be a good idea, too, if Benson developed new activities. For example, they could open an optician's service - very profitable - or offer financial services. A Financial Department could trade in stocks and shares, offer credit facilities, store credit cards, etc. You have several other ideas for new activities.

For some time, you have wanted to have a three-week training program, for all sales staff. After the program, they would be allowed to choose which department they wished to work in. Whenever you have suggested this scheme, the Finance director has opposed it. “We can't afford it,” he always says. Try once again to persuade the board to agree with the proposal. You think, also, that Benson should stop all its concessions. Outside firms renting space in the stores should be encouraged not to renew their contracts. The company must sell its own goods and build up its own image. In the long run, you would like an architectural solution to Benson problems. Stores should have a central elevator system and an ultra-modern shopping arcade on the top floor, under a giant glass dome.