Starting up
Date: 2015-10-07; view: 434.
Innovative strategy
Non-Executive Director
Discuss Benson's problems with your colleague, the other non-executive director on the board. You are both advisers to the board. You may, therefore, make any suggestions or comments you wish concerning Benson Strategy. Be ready to criticize proposals made by other directors.
What steps would you take to recover the company if you were the managers of the Benson Group? What would be your recommendations?
Words to remember:
merger – слияние
personality clash – личная ссора
hostile workforce – враждебно настроенные рабочие
to make someone redundant – сократить кого-то, уволить
to hang on to weaknesses – цепляться за слабости
to give a rationale – представить мотив
to come to the conclusion – прийти к выводу
to view changes – рассматривать изменения
to encourage people – вдохновлять людей
to swing the door open – распахнуть дверь
to invigorate people – бодрить, оживлять
to relish changes – наслаждаться переменами
increment – прирост, увеличение, прибыль
How important is creativity in business? Are creativity and innovation the same things? What are the conditions for creativity in business? Here what the psychologists think:
1. Be a risk-taker. Those who are reluctant to take risks don't innovate.
2. Be illogical. An over-reliance on logic kills off ideas before they have a chance to develop.
3. Let yourself be stupid from time to time. Great ideas often start out as stupid ideas.
- Regularly rethink things. Problem-solving frequently involves breaking up problems into parts and putting them back together again in a different way.
- Take advantage of lucky breaks. The most creative people never ignore an opportunity.
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