SUPERMARKETS
Date: 2015-10-07; view: 540.
ACTIVE VOCABULARY
II. READING PRACTICE
Discuss with your partner the secrets (hidden tricks) of your future profession.
to reveal something
a hidden trick
to get squashed
to load
to make a high profit on something
to do something at leisure
glossy aubergines
a ‘feel good' impression
to pipe smells
an extra loaf
tempting (temptation)
to count on
the retail food industry
to get appetites going
counterproductive
layout
to speed up something
luxury (luxurious)
essentials (предметы первой необходимости) / everyday items
to scatter
eye-catching
the bargain of the week (to bargain)
a manufacturer
to drive someone mad
to avoid someone or something
to project an image
to go with (гармонировать, соответствовать)
to appeal to someone
to increase
to browse
to encourage someone to do something
to put someone off (мешать, отвлекать, отталкивать, вызывать отвращение)
the last straw
to queue (a queue)
considerate (деликатный, тактичный)
a checkout (касса)
disabled customer / a wheelchair customer
exclusively
to be in a hurry
a badge
delay
a hand-held unit (портативное устройство)
groceries (товары – амер.)
to total the bill
Their secrets revealed
Exercise 1. Read and translate the text, find equivalents to the following Russian words and expressions:
1. пахнуть (свежевыпеченным хлебом)
2.скрытые уловки
3.получать прибыль на чем-то
4.делать что-то не спеша
5.в наши дни
6.манящий, соблазнительный
7.рассчитывать на…
8.розничная торговля
9.нагонять аппетит
10.предметы первой необходимости
11.товары по сниженным ценам
12.создавать имидж
13.раскрыть секрет
14.подводить итог, подсчитывать
Have you ever wondered why some
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| Fresh start |
stores smell of fresh bread or why some play music and others don't? We asked the experts at Super Marketing magazine to explain some of the hidden tricks of the trade.
'Why are the fresh fruit and vegetables usually at the entrance to the store? It's always crowded, and they get squashed if I have to load heavy cans and packets on top.'
It's simply because supermarkets make a high profit on fresh fruit and vegetables, and they have discovered they sell more of them if they're near the entrance. According to research carried out by supermarkets, customers prefer fresh goods to come first. Maybe it's because many of us arrive at the store concentrating on the kinds of fruit and vegetable we need. Once we've got that out of the way, we can relax and do the rest of the shopping at leisure. Another reason is that if we see fresh goods first, the sight and smell of all those rosy apples and glossy aborigines give a 'feel good' impression of freshness and quality which we carry around the store.
| B. On the scent |
Nowadays, trolleys should have a separate compartment where you can place fruit and vegetables so they don't get squashed.
'Do they have to pipe smells of freshly baked bread around stores? I always end up buying an extra loaf or cake because the smell is just so tempting.'
That's what the store is counting on! It's well-known in the retail food industry that smell is the most powerful of human senses when it comes to influencing our choice of where we shop and what we
buy. For years, some stores have been piping smells of freshly baked bread and real coffee through the air-conditioning to get appetites going. But this may be counterproductive, the retail consultants Retail Dynamics point out: 'If you are doing your shopping at lunch or dinnertime, when you are already hungry, the smell of baking may send you straight to the bread counter and then out of the store so you can eat quickly.'
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