Unit 8 Brands
Date: 2015-10-07; view: 531.
| Brand name | a word, name, symbol, etc., esp. one legally registered as a trademark, used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising, etc. |
| Brand extension Brand stretching | the expanded use of an established brand name or trademark to new products to promote sales |
| Brand image | the impression held by consumers about a specific brand's product or service |
| Brand awareness | a measure of how readily members of a target audience remember a commercial brand, what it is about, and their level of trust in the brand; the proportion of target customers that recall a brand |
| Brand loyalty | the tendency of consumers to continue buying a specific brand's product or service, despite the competition |
| overexposure | the condition of having been seen, heard, or advertised so frequently or for so long that freshness or appeal is diminished. |
| Corporate identity | The way in which a company uses similar designs and colours on all its products, advertisements, letters, etc. so that people will become familiar with the company |
| Creative director | Someone who is in charge of the work relating to producing advertisements and image campaigns for a company. |
| distribution | The actions involved in making goods available to customers after they have been produced, for example, moving, storing and selling the goods. |
| exclusivity | The fact that a product is so expensive that not many people can afford to buy it |
| model | A particular type or design of a machine or device |
| positioning | The way people think about a product in relation to the company's other products and to competing products, or the way that the company would like them to think about it. |
| pricing | The prices of a company's products or services in relation to each other and in relation to those of competitors, and the activity of setting them |
| counterfeit | made in imitation of something genuine with the intent to deceive or defraud; forged |
| sweatshop | a shop employing workers at low wages, for long hours, and under poor conditions |
| Conjure up | to call or bring into existence by or as if by magic; to bring to mind; recall |
| purveyor | someone who supplies provisions (especially food) |
| Stand for | To represent; symbolize |
| outlet | a store, merchant, or agency selling the goods of a particular wholesaler or manufacturer. |
| fabulous | almost impossible to believe; incredible. Informal. exceptionally good or unusual; marvelous; superb |
| expand | To become greater in size, volume, quantity, or scope |
| Detract from | to take away a part, as from quality, value, or reputation |
| judicious | Directed or governed by sound judgment; having sound judgment; wise; prudent; discreet. |
| perceive | to become aware of, know, or identify by means of the senses |
| staid | Sober and unexciting |
| visionary | a person with unusual powers of foresight |
| accolade | Prize, award |
| Attorney | a professional person authorized to practice law; conducts lawsuits or gives legal advice |
| Ready-to-wear | clothing made in standard sizes; ready-made clothing. |
| streamline | To improve the appearance or efficiency of; modernize; organize; simplify. |
| Back-end | Behind the scenes administrative activities |
| revamp | to renovate, redo, or revise |
| bumpy | of uneven surface; full of ups and downs |
| sobriety | seriousness, gravity, or solemnity |
| confectioner | a person who makes or sells candies and, sometimes, ice cream, cakes, etc. |
| signage | graphic designs, as symbols, emblems, or words, used esp. for identification |
| tarnish | to diminish or destroy the purity of; stain |
| Check pattern | a pattern formed of squares, as on a checkerboard. |
| fake | something that is a counterfeit; not what it seems to be |
| flood | To fill with an abundance or an excess |
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| Match the term to its definition. | | | What do they mean? |