Unit 8 Planning

Date: 2015-10-07; view: 330.

Unit 7 Marketing

1. What do you consider when you plan to buy something?

2. Think of some products you have bought recently.

Why did you buy them?

Which of the four Ps influenced your decision to buy?

1. What is the key to successful marketing?
2. What forms the basis of the marketing mix?
3. In what way is developing a marketing strategy vital for any business?
4. What should be the focus of your strategy?
5. Tell about a marketing campaign that impressed you.
6. What companies do you associate with Russia? Italy? America?
7. What qualities do you associate with Russian products? European products?
8. What is brand image?
9. What is endorsement?
10. What is a target market?
• Small business Marketing -analyses

· What is the best way to start a small business if you have a penny

handy?

· What expenses incur during the start up phase?

· Why is it better to use a two step process to best estimate your

start up costs for opening and operating a small business?

· What categories will aid you in completing your list of costs?

· What should you do if you are still having trouble figuring how much

money you need?

· What advice does Eric van Merkenstein, a business professor offer

when in doubt about your projections?

· Business Financial Planning

1. What is one simple reason to understand and observe in your business planning?
2. What does business financial planning affect?
3. What does it determine?
4. What are the essential components of financial planning and management?
5. What is financial management?

• Time-management -analyses
• Personal Goal Setting-analyses