Business Letter

Date: 2015-10-07; view: 617.

Focus on Writing

The business letter is the basic means of communication between two companies. It is estimated that close to 100 million Business Letters are written each workday.

Most business letters have a formal tone. You should write a business letter whenever yo need a permanent record that you sent the information enclosed. Because you generally send business letters to other professionals, always include a formal salutation and closing.

Many executives still prefer a written document over other forms of communication, because the document can serve as a contract, the facts will be on record in writing, and executives do not have to rely on memory.

Even though no one formula exists for a perfect business letter, some basic guidelines will help you, regardless of the form, purpose and audience of the document.

The following principles of persuasion will help you compose an efficient Business Letter:

plan according to the reader's reaction;

write with the “you” attitude – the state of mind where you always emphasize the benefits to the reader and subordinate tour interests;

adjust the language to the reader and use terms and concepts that the reader is familiar with;

write positively and with confidence.