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Date: 2015-10-07; view: 396.


ANALYSIS AND DISCUSSION

1. Study the organisation chart. Which department:

a) puts the products in boxes and crates?

b) places ads in magazines?

c) pays the staff?

d) purchases supplies?

e) sells the products to customers?

f) plans how to sell new products?

g) services the machines and equipment?

h) arranges courses for the staff?

i) recruits new employees?

j) manufactures the products?

k) invoices customers?

l) looks after customers' problems and complaints?

m) dispatches the products and sends them to customers?

n) organises control systems to prevent mistakes?

o) deals with taxation, investment and cash management?

.

 

2. Read the text about BICC company and complete the organisation chart below. Using the chart, describe the company structure.

BICC plc is a large multinational with about forty thousand employees worldwide and a turnover of approximately four billion pounds. The group's main activities are construction and the manufacture of cables. There are five different divisions in the group. The first is Balfour Beatty. Balfour Beatty is Britain's leading construction company with a turnover of around £l,700 m. The company is famous for its work constructing motorways, buildings, and of course, the channel tunnel.

The next division is BICC Cables. It is the largest manufacturer of fibre optic cables in Europe and it now owns the Italian company, Ceat Cavi, CelCat in Portugal, part of CGC in Spain and KWO in the former East Germany. BICC Cables is expanding fast in Asia too and it has a turnover of £183 m.

BICC has wide activities. There are three overseas divisions: Australasia, North America Cables and BICC Cables Asia Pacific. Australasia's principal activities are cables, piping and wholesaling and it has a turnover of £595 m. North America Cables operates in the US and Canada and it's the market leader in medium voltage power cables. And finally, BICC Cables Asia-Pacific. Based in Singapore, this division is growing fast. It is responsible for the manufacture and marketing of the groups' cable products in the important Asia-Pacific region.

 

3. What do you know about Colgate-Palmolive Company?

1) First, read the statements and decidee if they are true or false.

T F

    a. The Colgate company started as a starch, soap and candle business in New York city.
    b. The Colgate company operates only in the USA.
    c. It is the environment friendly company.
    d. The company refused from making its product popular at schools.
    e. The company has close relationship with professionals.
    f. It managed to develop many successful toothpastes without great investment in research and technology.
    g. The company does practically nothing to strengthen its position.

2) Now, read this article and find out whether you were right.

William Colgate founded the Colgate Company in 1806 as a starch, soap and candle business in New York City. For the first hundred years, the company did all its business in the United States. However, in early 1900s, the company began an aggressive expansion programme that led to the establishment of Colgate operations in countries throughout Europe, Latin America and the Far East. In more recent years, it has set up operations in Turkey, Pakistan, Saudi Arabia, Eastern Europe and China. Colgate-Palmolive has become a truly global consumer products company, worth $8.7 bn and selling in more than 200 countries.

Colgate-Palmolive's five main sectors of business are: Oral Care, Body Care, Household Surface Care, Fabric Care and Pet Nutrition and Health Care. In the area of Oral Care, Colgate-Palmolive is the world leader in toothpaste. As a result of the companys heavy investment in research and technology, it has developed many successful toothpastes, rinses and toothbrushes. To strengthen its presence in professional products, Colgate-Palmolive bought the Ora Pharm Company of Australia and the dental therapeutics business of Scherer Laboratories USA in 1990. For many years, the company has had a strong dental education programme in schools throughout the world and has maintained a close partnership with the international dental community. Recently, it has created a web site for dental professionals.

The company has always paid close attention to the environment. It has already made great progress in the use of recyclable bottles and packaging materials.


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