Vocabulary

Date: 2015-10-07; view: 478.

ADVERTISING

Unit 11

advertising agencies –companies that handle advertising for clients

word-of-mouth advertising –free advertising when satisfied customers recommend products to their friends

institutional/ prestige advertising –advertising that mentions a company's name but not specific products

advertising account –a contract with a company to produce its advertising

advertising budget –the amount of money a company plans to spend in developing its advertising and buying media time or space

brief –the statement of the objectives of the advertising campaign that a client works out with an advertising agency

advertising campaign –the advertising of a particular product or service during a particular period of time

target market –a defined set of customers whose needs a company plans to satisfy

media planners –the people who choose where to advertise, in order to reach the right customers

commercial –an advertisement on television, radio, or at the cinema

OTS = opportunities to see –the number of times that a person is likely to see a particular advertisement, used as a measure in advertising

threshold effect –the fact that a certain amount of advertising is necessary to attract a prospective customer's attention

turnover –the amount of business done in a particular period of time, measured by the amount of money obtained from customers for goods or services that have been sold

comparative-parity method –choosing to spend the same amount on advertising as one's competitors

spending –the amount of money spent, especially by a government or organization

revenue –money that a business or organization receives over a period of time, especially from selling goods or services

exposure –advertising and publicity which is used to sell a product or service

return –the amount of profit made from an investment