Understand the opportunities offered to businesses by internet marketing
Date: 2015-10-07; view: 375.
Understand the benefits of internet marketing to customers
Know what role internet marketing has within a modern marketing context
Learning outcomes
Level 3: BTEC National
Unit 12: Investigating Internet Marketing
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Internet marketing is sometimes treated as a separate type of marketing but in this unit learners will find that the underpinning marketing principles remain and are enhanced and supported by new technologies.
Internet marketing is about the use of the internet in achieving marketing success rather than being about the technology itself. As customers demand more from digital technologies, the technologists themselves are integrating functions and making it easier for more customers to take part. This is a trend that marketers can use to their advantage.
There are challenges associated with this increased access to information, not only for the business but also for customers and competitors, and these are also examined. Learners will have the opportunity to investigate the role of ICT in the marketing activities of a selected organisation.
On completion of this unit a learner should:
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| Unit 12 IMPORTANT HISTORICAL EVENTS OF AMERICA | | | Complete a table for each business. |