Complete a table for each business.

Date: 2015-10-07; view: 415.

P3: explain the benefits to customers of a business using internet marketing

Task 2

P2: describe how selected organisations use internet marketing

P1: describe the role internet marketing has in a modern marketing context using selected organisations as examples.

Task 1

SECTION 1

Understand the challenges faced by business using internet marketing

Select three businesses that sell their products or services on the Internet and

describe how each of them uses the web to support their products or services.

Think about how each of the businesses gain from selling on line such as; giving customers better information, giving personal service, speed of service, building relationships, finding out about market and customers.

Describe how the selected 3 businesses use internet marketing. For example last minute promotions, special offers and communication.

Using the selected businesses from Task 1, describe the benefits of the use of internet marketing to their customers.You should include information on:

• Comparing and selecting
• Product information
• Dynamic pricing
• Customer Service
• Responsive transactions