SECTION 2 – Merits and Distinction.
Date: 2015-10-07; view: 425.
P6 explain the challenges of globalisation facing a selected business when using the internet as a marketing tool.
Task 3.3
P5 explain how internet marketing has made a selected business more efficient, effective and successful
Task 3.2
P4 describe the benefits and opportunities to a selected business of using internet marketing within the marketing mix.
Task 3.1
Complete the table below, giving a description of the benefits and opportunities for your selected business using the seven ‘Ps' of the extended marketing mix.
| Name of business: | ||
| Extended Mix items: | Benefits to the business | Opportunities for the business |
| Product | ||
| Price | ||
| Place | ||
| Promotion | ||
| People | ||
| Physical evidence | ||
| Process |
Examine the business you selected for P4 and investigate how these opportunities and changes have been successful.
Examine your selected business again and identify the challenges that it faces. The 'challenges' in the list below are typical threats that online businesses might face:
· Channel conflict
· Payment security
· Meeting customer expectations
· Overload of market feedback
· Keeping pace with technological change
· Legal complexity
· Linguistic and cultural sensitivity
Deadline for all pass criteria w/c 11th March 2013
Please note, you will only be able to submit merits and distinctions if you have met the deadline for all the pass criteria (as above) and have achieved at least 80% attendance in class.
| <== previous lecture | | | next lecture ==> |
| Complete a table for each business. | | | D1: evaluate the effectiveness of internet marketing in meeting customer needs for a selected business. |