Assessment
Date: 2015-10-07; view: 587.
Achieving the grade.
You must complete all of the Pass (P) criteria to achieve a Pass. Failure to complete the P grade will result in a below pass. You cannot get a Merit unless you have completed all of Pass and all of the Merit correctly. You cannot achieve Distinction unless you have correctly completed all of Pass and Merit criteria.
ˇ You must pay attention to your English and grammar as this is central to communication at the appropriate level.
Your portfolio will be in the form of a single overall grade from a Pass, Merit or Distinction. You will also hand in sections of this assignment at a time to be arranged with your unit lecturer.
For the final deadline you must attach the assessment sheets and sign that it is your own work.
Note
THE WORK MUST BE YOUR OWN
To avoid the risk of plagiarism you must give a list of all sources at the end of your portfolio. Indicate in the text of your work when you make substantial use of all sources, including textbooks, newspaper articles and web sites.
Direct copying from other sources or students will be awarded with a Zero grade.
You will not be able to attempt Merits and Distinctions if you have not met the deadline for the passes or if you have less than 80% attendance.
| Criteria | Achieved | Partly Achieved | Not Achieved | Comments |
| P1 describe the role internet marketing has in a modern marketing context | ||||
| P2 describe how selected organisations use internet marketing | ||||
| P3 explain the benefits to customers of a business using internet marketing | ||||
| P4 describe the benefits and opportunities to the business of using marketing within the marketing mix of a selected business | ||||
| P5 explain how the internet marketing has made a selected business more efficient, effective and successful | ||||
| P6 explain the challenges of globalisation facing a selected business when using the internet as a marketing tool | ||||
| M1 analyse the benefits of internet marketing to customers | ||||
| M2 analyse the marketing opportunities and challenges faced by a selected business when using internet marketing within the marketing mix of a selected business | ||||
| D1 evaluate the effectiveness of internet marketing in meeting customer needs for a selected business. |
Additional comments
This unit links with the following core unit:
Unit 3: Introduction to Marketing.
This unit also links with the following specialist units:
Unit 9: Exploring Creative Product Promotion
Unit 10: An Introduction to Marketing Research
Unit 11: Understanding Relationship Marketing
Unit 29: Introduction to the Internet and e-Business
Unit 30: Website Design Strategies.
| <== previous lecture | | | next lecture ==> |
| D1: evaluate the effectiveness of internet marketing in meeting customer needs for a selected business. | | | I. Use the verbs in brackets in the correct form. |